Workshops

Workshops

During the seminar, you will have the opportunity to attend two workshops. On this page, you can find more information about the workshops offered and the speakers who will lead them.

1. Building Your Academic Brand: How Early-Career Researchers Can Stand Out Online

In today’s competitive academic job market, strong research alone is often not enough, as first impressions are increasingly shaped by a researcher’s online presence. This workshop helps PhD students and postdoctoral researchers take a strategic approach to presenting and positioning themselves within academia. Participants will learn to think of their academic profile as a professional “brand” and clarify how to communicate their strengths effectively. The session offers practical guidance on optimizing online platforms such as personal websites and LinkedIn for visibility and discoverability. Attendees will leave with concrete actions to strengthen their academic visibility and career opportunities.

Facilitated by:

Julie Haspeslagh combines a strong academic foundation, holding three MSc degrees in Communication, Marketing, and Business, with extensive industry experience across international brands such as L’Oréal, Danone, and Rodania. In these roles, she operated at the intersection of strategy and execution in diverse markets. She later specialized in employer branding, working both at the communication agency King George and as an independent consultant. In this capacity, she supports organizations in developing employer value propositions (EVPs), campaigns, and internal engagement programs. Alongside her consulting work, Julie is pursuing a PhD in the Department of Marketing, Innovation and Organisation at Ghent University. Her research focuses on recruitment and employer branding, with a particular emphasis on helping organizations build stronger, more distinctive employer brands and achieve differentiation in competitive labor markets.

2. Research integrity

Ever wonder whether that helpful colleague truly deserves a spot on your article’s author list? Can you use genAI anywhere in your scientific work? And what do you do when the funding agency starts putting on the pressure to communicate certain research results (but not all)?

It all comes down to the principles of research integrity!

Learn how to improve the quality of your scientific work by working with integrity. Using real-life cases, you will experience how to make a difference.

Facilitated by:

Stefanie Van der Burght is a criminologist by training. She began her research career at Ghent University and joined the University Services Research in 2012. As a policy adviser, she has since been involved in the development and implementation of policies relating to research integrity. She gives lectures and designs and delivers training courses and workshops. She is also secretary of the Committee for Research Integrity that investigates potential breaches of research integrity.

3. Taking Control of Your Research: From Preregistration to Open Science

You just collected a database, congratulations! Is what you will do next still unclear? What if you had thought about it before collecting data? In this workshop, we will discuss and practice pre-registration, ethics approvals, data management plans, and other best practices that improve research ethics, transparency, and replicability.

Facilitated by:

Corentin Hericher (PhD) is an Assistant Professor at UCLouvain, affiliated with the Louvain Research Institute in Management and Organizations (LouRIM) at the Louvain School of Management (LSM). His research interests focus on how human behavior responds to a firm's treatment of its stakeholders. His work has been published in academic journals such as Business Ethics: The Environment and Responsibility, Journal of Business Research, and Journal of Management.

4. GenAI Beyond the Chatbot: A practical workshop on the responsible use of GenAI for Research

Generative AI tools such as ChatGPT and Copilot are increasingly shaping research practices, often under growing pressure to deliver results faster and more efficiently. This workshop explores how researchers can integrate (Gen)AI in a responsible and sustainable way across different stages of the research process. Participants will actively work with task-specific AI tools and learn how to employ general-purpose tools (e.g. Copilot) more effectively through better prompting and the use of functionalities such as agents or “deep research” . We will discuss opportunities, limitations and responsibilities, with attention to relevant guidelines and risk mitigation. The workshop combines theory with concrete exercises, allowing participants to experiment and reflect on their responsible use in research practice.

Facilitated by:

Lore De Greve (PhD) is the policy officer for AI and Research at Ghent university (Ethics and Integrity Team). In April 2024, she completed her doctoral research at Ghent University on the FWO-funded research project “Evaluation of literature by professional and layperson critics”. Her research was a systematic study into the phenomenon of both online and professional literary criticism and of digital social reading by means of a digitally empowered method of literary sociology with the use of Aspect-Based Sentiment Analysis (ABSA) using a semi-supervised learning system (AI). In fall 2024, she was nominated for the Flemish PhD Cup and was awarded the third place (bronze).